THE HISTORY OF JINAWI
It started with liquid soap
Jinawi was first established in 2016 under the name of Bath Diary. Later in 2018, we officially decided to rename our company to Jinawi. It comes from a Javanese phrase “Gemah Ripah Loh Jinawi”. The phrase means serene, prosperous, and fertile land. We are committed to provide beauty products with high quality, halal standard, safe ingredients, and eco-friendly production process.
It started with a young mom whose son had an eczema and allergic to conventional baby soap. The young mom did hundreds of trial-errors and later created her own baby soap. Fortunately, it worked well to her son. Thanks to the nature, the mom only used goat milk and olive oil for soap formulation. Both are now known as Castile and Chèvre liquid soap.
INSIDE EVERY BOTTLE
More than a process — a shared journey.
Behind every Jinawi product is a team that grows together. As a women-powered team, we nurture a working environment where balance matters. Time, energy, and well-being are respected. We create space for learning, so every member can grow steadily over time.
Jinawi exists to distribute value. We are committed to fair and responsible employment, because a healthy workplace creates long-term stability — for individuals, for families, and for the community around us.
HOW WE WORK
Built with care. Shared with honesty
We choose to work in small batches, staying close to our process and to the decisions behind it. Being hands-on allows us to keep things clear and considered
We value openness. Our ingredients and formulations are shared as they are, so every choice can be made with understanding. If something does not feel right, we are always ready to listen and make it right.